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Rethinking the Role of the Store Associate in a Digital World
Published on: 09/09/2025
In 2025, store associates aren’t just salespeople—they’re storytellers, community builders, and brand ambassadors. Supported by tech, they deliver trust, connection, and experiences that no algorithm can replace—reshaping retail’s human edge.
The Store as Media Channel: Why Physical Retail Is Becoming the Next Big Platform
Published on: 04/09/2025
Stores are no longer just for transactions—they’re media platforms. From AR try-ons to influencer pop-ups, physical retail is evolving into a stage for content, storytelling, and community. Brands that embrace this shift build loyalty and buzz.
